SoBo Mission
At SoBo Travel and Tourism, we believe that true adventure comes from exploring the heart of every destination, creating lasting memories through immersive, authentic experiences.
Our mission is to provide personalized, reliable service by crafting unique, affordable journeys that connect travelers with the vibrant culture, history, and beauty of the SouthCoast region. Through travel, we inspire our clients to see the world differently, enriching their lives with every new discovery.
Meet Pam & Patti
Patti Rego
Patti Rego is the ultimate guide to the Southcoast’s hidden gems and vibrant hotspots. As the Director of Local Discoveries, Patti has made it her mission to uncover and share the best-kept secrets of South of Boston, from tantalizing culinary treasures and off-the-beaten-path adventures to unforgettable experiences for every kind of traveler. Whether it’s scouting out secret menu items at local eateries, discovering picturesque hiking trails, or crafting family-friendly itineraries packed with fun for her 8-year-old daughter, Maxine, Patti has her finger on the pulse of what makes this region special.
Born and raised in Fall River, Patti is deeply rooted in the Southcoast community. After spending 17 years immersed in the fast-paced world of marketing, communications, and events in New York City, she returned to her hometown in 2015, bringing her expertise and passion for storytelling with her. Patti is also a proud alumna of the Fashion Institute of Technology and a graduate of Leadership SouthCoast, with deep connections to the regional arts, culture, and tourism sectors.
When she’s not exploring the Southcoast, you can find Patti indulging her love of indoor gardening (she’s got a knack for keeping spider plants happy), spinning, or organizing over-the-top celebrations like Maxine’s annual birthday extravaganza. Patti’s boundless enthusiasm and insider knowledge make her the go-to resource for anyone looking to explore and fall in love with the Southcoast of Massachusetts.
Pam Shwartz
Pam Shwartz keeps her fingers on the pulse of the Southcoast, and loves to share the inside scoop with others. From scoping out the best coffee shops in the area to planning epic family adventures for her kids, she’s always up for trying something new and exciting on the Southcoast. She’s fascinated by the way that the area’s history and culture influence the constant evolution of her hometown region.
Born and raised on the Southcoast, Pam can trace back four generations of family based in New Bedford area. Her family has been involved in the food industry of New Bedford since the 1940s, giving her a perspective on the food scene that you won’t find anywhere else. An avid traveler and foodie, she’s visited 6 of 7 continents in the world and loves incorporating those flavors into her own cooking. She especially enjoys planning excursions a bit off the beaten path; ask her about visiting the Baroness’s water buffalo in Italy or taking a 3 day boat ride to visit the wild komodo dragons in Indonesia just to name a few. Having trained and worked as an archaeologist and an educator, she finally returned to New Bedford in 2019. In 2021 just after their son was born Pam and her wife founded New Bedford Food Tours. She is also the founder of Kan Fraternite diabetes camp, which ran in Montrois Haiti for 4 years. She speaks conversational Spanish and Haitian Creole.
While not crafting itineraries and adventures you can find Pam enjoying time with her wife and 2 children, hiking local nature trails with her dog, whaleboat rowing, and cooking up exciting flavors in the kitchen.